printpower

Rogier Suijkerbuijk's picture

I did a recent tot study to the decision tree of woodfee coated papers within printers. It seems that in 90% of alle printjobs, the printer's technical department (i.e the printer) decides on the paper to be used. How much power or influence do brandowners really have when it comes to the choice of paper for their printcommunication?

        
Syndicate content